Play a critical role in reimagining and implementing proactive client communication journeys across the Wealthsimple client base. This role is both technical and creative where you’ll work on the strategy and execution of end-to-end lifecycle marketing initiatives, coordinate with product leadership and lean into improving the product ecosystem, partnering with lifecycle marketing leadership to build a world-class lifecycle function.
This role involves overseeing demand generation, content, and digital engagement strategies. As Director of Content and Demand Marketing, you’ll play a key role in driving brand awareness, attracting new customers, and nurturing existing relationships through a multi-channel approach. You’ll lead a team responsible for demand generation campaigns, SEO, content strategy, and social media, ensuring our digital efforts align with business objectives and accelerate growth.
Join the team as a Regional Marketing Specialist! This role involves developing and executing omnichannel campaigns to engage the target audience and drive demand for the sales teams. Responsibilities include market research, creating marketing plans, crafting compelling copy, building project proposals, collaborating with sales, and optimizing audience lists.
Lead customer lifecycle marketing efforts at Creative Fabrica with a key focus on email marketing, a primary channel for engagement and retention. Craft messaging to educate potential users about the platform, support new customers, sharing helpful content and updates, and running promotional campaigns that fuel our Product-Led Growth strategy. Manage and optimize onboarding and product marketing and promotional emails, making each touchpoint feel more relevant and impactful. Develop segmented communication paths to better serve our diverse customer base.
Support digital marketing efforts and the launch of a new paid media strategy by engaging in the development of paid media, organic digital efforts, website strategy and more while providing excellent service. Demonstrate strong digital and demand gen focused skills, lead by influence, and strong business/ financial acumen to drive the use of progressive digital marketing programs that will align the delivery business objectives and priorities.